Goal: The goal of the project was to redesign the Public Site based on the findings and design direction from the earlier research and strategy project.
Key project objectives included:
• Helping individuals and families understand life insurance as way to get protection and earn income
• Addressing how life insurance can meet the business needs of small business owners
• Attracting producers and career-changers interested in careers with Penn Mutual
• Content inventory
• Content modeling
• Usability testing
• Content guidelines
Role: I was primarily responsible for the overall design of the individuals and families experience, content strategy and usability testing. Additionally, I assisted the team in clarifying requirements and enhancing the design of the small business and prospective financial professionals’ experience.