Goal: The goal of the project was to develop a set of personas that would guide future design strategies for helping Comcast customers get the most out of their services. This was a collaborative project with our vendor, Maya Design.
Methods: A variety of methods were used to uncover needs and set direction including the use of:
• In-home visits
Role: Maya Design was responsible for carrying out the research, formulating initial personas, and publishing the final deliverables. Unfortunately, I didn’t have the staff to participate in the home visits.
I was responsible for initiating and managing the project including:
• Helping craft the RFP
• Selecting the vendor
• Securing a budget
• Coordinating project plan and activities
• Reviewing research results and participating in persona development
• Reporting on project outcomes
Comcast Interactive Media